Wednesday, November 16, 2005

The curse of "The the"

You really can't blame these people for choosing the name "The the" for their band. It was in the early eighties, and who would've known that "the" would be a stop word in the internet search engines in the first decade of the next century.

Their 1989 album Mind Bomb was about Islam rising and waging war on Christians, not surprisingly, everybody is talking about The the again.

Sadly enough, google search does not have them in their result, but yahoo search does. Typing "The The" into iTunes doesn't find the MP3s. Looking for The The on Amazon doesn't let you buy the CDs either.

I wonder how much sales theyd've lost because they've got a name that search engines don't like.

It pays to have a good name.

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